The Bearable Lightness of Being

We live in a digital world. Theoretically, at least, we could accomplish almost everything via analog methods. But that’s only in theory. When practicality counts, we opt for a digital solution. It gets us where we want to go more quickly, and usually also more efficiently and more accurately, with greater convenience and greater simplicity. The advantages make themselves felt over the long term, so digital living has become a fixed feature in our everyday culture.

Häberlein & Mauerer covers a broad field with Digital Living. Our spectrum of clients ranges from Getty Images to Sony and Intel. Our work for these businesses is distinguished by the personal passion and dedication of Häberlein & Mauerer’s consultants. They know the markets, and they create orientation for customers and journalists from the user’s viewpoint. Häberlein & Mauerer takes the different levels of expertise and familiarity – on the business’s side, among journalists and in the minds of retail consumers – and integrates these various levels into results-oriented concepts which create themes that occupy us today – and will keep us occupied tomorrow.

Newest projects Digital Living

Social Media PR for Getty Images

In 2010, Häberlein & Mauerer began pursuing a social-media strategy that transcends classical PR for its client Getty Images, which is the world’s leading producer and provider of photos, videos and multimedia contents. The centerpiece ...

Getty Images’ Blog Roundtable about the Flickr Collection

In 2009, Getty Images announced a cooperative venture with Flickr. Since then, Getty Images’ customers have been able to license images from the world’s largest photo community. The new collection gives members of Flickr the ability to...

Intel Computer Atlas - tell me which computer you have and I’ll tell you who you are

The “Intel Computer Atlas 2009” is part of “Ignite,” Intel’s holistic marketing campaign, which is intended to increase consumers’ awareness of the advantages of modern hardware. This uniquely comprehensive opinion-research study e...
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