Häberlein & Mauerer AG / Experiential Worlds / Food

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On the tip of the tongue

Believability and transparency are the maxims for success in contemporary communication about foodstuffs. People nowadays want to know exactly what it is that they’re eating or drinking. Only products which consistently and convincingly position themselves as brands can earn consumers’ confidence and distinguish themselves from their competitors in a continually growing assortment of merchandise. Premium brands are especially helpful as sources of orientation.

With individualized themes and platforms, Häberlein & Mauerer steers the media’s culinary interest toward products made by renowned businesses in the Food field. These include Nespresso, Zwiesel Kristallglas, Diageo Premium Spirits and evian, as well as the EU’s new food-safety campaign, which highlights apples, bacon and wine as exemplary products from South Tyrol. In this context, Häberlein & Mauerer consistently relies on brand PR, while assisting its clients to position their brands in the premium segment.

Newest projects Food