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Desigual Store Opening

Berlin – it´s not the same

This was the motto adopted by the Spanish lifestyle brand Desigual at its colourful opening party for the first German Flagship Store on 8 October.

Desigual creates fashin that is sheer fun – the 400 invited guests danced exuberantly to funky 1980s music and enjoyed a grand mix of give-aways.

Services
Organisation and realisation of the event

Timeframe
September 2009

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Strategy
Consulting
Imke Oeljeschlager
Cindy Westermeier
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