häberlein & mauerer commissioned by Rockstar Games
Effective immediately, the Munich office of the häberlein & mauerer PR agency will assist Rockstar Games, one of the world’s most renowned games brands.
Founded in New York in 1998, Rockstar Games is famous for its outstandingly successful Grand Theft Auto series and other games. Products from this games label stand for innovative and trailblazing interactive entertainment. Within the context of the ongoing budget, häberlein & mauerer’s Digital Living team (led by Unit Director Martin Opercan and PR Consultant Florian Seyfried) will take care of Rockstar Games’ classical PR, with a focus on lifestyle and consumer media, in Germany, Austria and Switzerland.
The focal point of collaboration for the spring of 2010 is the open world action adventure “Red Dead Redemption.” Starting on April 30, 2010, this new game will take owners of Xbox 360 and PS3 on a journey through time to the turn of the 19th century, when the glorious cowboy era was gradually coming to an end in the Wild West.
Press contact
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