Häberlein & Mauerer supports Autostadt Wolfsburg
October 31, 2008: Häberlein & Mauerer celebrates the grand opening of the newly designed Premium Clubhouse at Autostadt Wolfsburg.
Alexandra Birkel from the Interior Design team and Senior Client Consultant Catrin Schlatmann supported Autostadt Wolfsburg with PR for the newly designed pavilion’s grand opening on October 31, 2008. The art and design in the Premium Clubhouse represent the brand-overarching luxury and premium segment of the Volkswagen Group.
In addition to inviting the individual journalists and looking after them onsite, Alexandra Birkel and Catrin Schlatmann were also responsible for the photo shoot of the artworks and the premises, as well as for assisting with the journalistic post-processing of the event.
Architect Stephen Williams designed the pavilion to be a space that uniquely combines architecture and art and that invites visitors to experience a change of perspectives. The Premium Clubhouse forms the perfect framework for displaying artworks by the three renowned artists Olaf Nicolai, Anselm Reyle and Peter Zimmermann, who collaboratively enriched Autostadt Wolfsburg by giving it another inspiring location.
Stephen Williams lets the lounge of the Premium Clubhouse float almost entirely freely within the space of the pavilion. With the help of selected materials and surprising details in the salon, interior designers Andreas Murkudis and Christian Haas created an ambience that appeals to visitors’ senses and encourages communicative exchange.
Art and design are also the passions of Häberlein & Mauerer’s Interior Design team. In addition to looking after the project for the Autostadt Wolfsburg, the team also takes charge of our long-term clients Schönbuch and Steelcase. The most recent project, the Häberlein & Mauerer Design Salon, was tremendously popular when it premiered in June 2008: more than fifty journalists from the lifestyle and design field took advantage of the joint showroom for the Sony, Schönbuch, Nespresso and Schott Zwiesel brands.
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