For the New Year
The start of the New Year coincides with the debut of Häberlein & Mauerer’s seventh notepad. This year’s book was designed by Mirko Borsche. Its text, which was created by our coworker Armin Wolf, explores the shortcomings of languages.
ɛɐ̯’le:pnɪsvɛlt
You can talk. You can describe. You can explain. You can reason. You can justify. In the end you have to bring it to the point. This might be a simple word.
Sometimes there isn't an English expression for what you want to say, so you have to borrow the missing words, for example from the German language:
You often find yourself in zugzwang to come up with new creative ideas. You wish you had a doppelgaenger so you could follow your colleagues, who have packed their rucksacks and taken to the autobahn because they were struck by wanderlust. But nobody is around to help you overcome your angst.
If you want zeitgeist and creativity, we advise you to take a closer look. Then you will find our erlebniswelten. This is where we develop the concepts you need to get your message across. With our support you will soon become a meister of communication!
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