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Y-3 New York Fashion Week

NEW YORK, NY – Y-3 presented its Autumn/Winter 2010-11 Men’s & Women’s collection on Sunday,
February 14th during New York Fashion Week at the Uptown Park Avenue Armory.

Y-3's A/W 2010-11 collection received great feedback, the global reviews were very positive. The event enjoyed a strong presence of international press which included WWD, i-D, The International Herald Tribune, The Daily Telegraph, GQ Germany, Vogue Hommes International, The Times, Vogue US, New York Times, V Magazine, Russian Vogue, Vogue Korea, Le Figaro, L'Uomo Vogue, Vogue Nippon, Vogue China etc.

The idea of juxtaposing heritage and classic values with a futuristic expression was perfectly realized by the lightning concept of UVA within the venue. The Designer Yohji Yamamoto personally was available for interviews after the show. Everybody particularly enjoyed the tongue-in cheek humor of the Show and the Karate finale.

Guests at the show included Jeremy Scott, Tavi, Alison Brie, Tallulah Harlech, Ciara, Coco Rocha, Kei Nishikoro, Diggy Simmons, Bryanboy, The Misshapes, Maggie Rizer, Arden Wohl, Justin Theroux among others.

Y-3 Creative Team
Production: KCD
Light Concept: United Visual Artists
Casting Director: Andrew Weir
Music: Jiro Amimoto
Hair: Eugene Souleiman
Make-up: Pat McGrath
Runway Photographer: Roberto Tecchio

Services:
Consulting, Show Production and Global PR Lead

Timeframe:
February 2010