The Return of a Legend

Let’s turn back the clocks to the year 1970, when the designer Ernest Igl created a desk that would soon become an icon: the igl jet.

Now this classic table is again on the market as a re-edition.With support from Steelcase Werndl AG, the world’s leading manufacturer of office furniture, Sensufaktur Tobias Brandstetter is producing this desk in a limited edition of 1,970 specimens, thus giving furniture fans the opportunity to newly purchase a genuine classic.

A cult object for savvy collectors and at international auctions
By sending out a digital press mailing and through personal follow-ups, Häberlein & Mauerer was able to broaden the target group of journalists to include additional lifestyle, design and art media.

Services
Presswork involving the cooperation

Timeframe
December 2008

BOOKMARKS
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Abschicken
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Strategy
Consulting
Christiane Lesch
Examples of work
Customers

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