Steelcase Showroom Opening in Frankfurt
Steelcase, which leads the world’s market for office furnishings, invited nearly 300 guests to Frankfurt, where the visitors were shown an exclusive preview of Steelcase’s new exhibition concept.
The spacious 450-square-meter showroom, which is located in the trendy Westhafen neighborhood, offers its visitors the opportunity to experience everything that has to do with the theme of “the office.” The opening marked the first time that Steelcase’s product, theme and brand worlds could all be brought together at a single location. The opening was rounded out by the presentation of the Amia office chair at the renowned Städel Museum beside the Main River.
Start of the New Showroom Generation in Germany
Häberlein & Mauerer accompanied the event with press work, both prior to the opening and onsite. The primary tasks in Frankfurt involved looking after the invited journalists, also at the ensuing evening event. Since 2007, Häberlein & Mauerer has supported Steelcase, which is headquartered in Rosenheim, with its classical press work in the fields of product and brand PR, at trade fairs and events, and with (media) cooperations.
Services
Press work, looking after journalists
Timeframe
July 2008
Contact
BER: +49 (0)30 7262080
Steelcase
