The sparrows are chirping the news from the rooftops: Sony Ericsson twitters!
Effective immediately, all information and news about Sony Ericsson Germany will be available in real time at http://twitter.com/SonyEricssonDE.
The Sony Ericsson team led by client consultant Jan Forster will regularly post updates and news items with a maximal length of 140 characters about Häberlein & Mauerer’s client Sony Ericsson on the “Twitter” microblogging service. New developments, the latest trends, headlines, short press releases and other interesting topics will comprise the contents of the regularly posted “tweets.”
Rather than posting Sony Ericsson advertising messages on Twitter, the microblogging service will create opportunities for direct interactions with consumers.
Registered Twitter users who want to receive brief messages from Sony Ericsson can either sign up as “followers” from “SonyEricssonDE” or subscribe to the RSS feed at http://twitter.com/SonyEricssonDE.
Services
Idea and implementation
Timeframe
from April 2009
- Sony Ericsson Xperia Pureness Launch
- Sony Ericsson: “Vier Elemente” Pressereise 2009
- Sony Ericsson Messe & Showrooms Frühjahr 2010
- Take the Soul Train to Jan Delay
- Sony Ericsson Mobile Sessions
- Sony Ericsson Trade Fairs & Showrooms in the Spring of 2009
- Sony Ericsson Special Mailing
- Sony Ericsson: „Summer Colours“ Pressereise 2008
Contact
BER: +49 (0)30 7262080
Sony Ericsson
