Sony Digital Imaging Press Trip 2008
Sony uses the phrase “Digital Imaging” for all its image-generating products. Exciting photo opportunities naturally make it all the more fun to test these products.
That’s why Häberlein & Mauerer offered German journalists a very special experience.
Follow the call of the muezzin
Istanbul is a city full of contrasts. This trendy metropolis oscillates between tradition and modernity, old and new, Europe, Asia and Turkey.
These contrasts were the focal points of Sony’s press trip, which invited 50 special-interest and lifestyle journalists to visit Istanbul.
Alongside the press conference to introduce the new products, another highlight of the trip was a photo and film tour of the city with many surprising and unique elements and photo motifs (e.g. colorful sheep in the old city, a countertenor in a back courtyard and belly dancers above the rooftops of Istanbul).
Häberlein & Mauerer has looked after all consumer areas of Sony Deutschland since 2006.
Services
Idea, concept, implementation, looking after journalists onsite
Timeframe
March 2008
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