Panerai Classic Yachts Challenge
The Panerai Classic Yachts Challenge, which is sailed in most beautiful waters of the Mediterranean Sea and overseas, is being organized by Officine Panerai in 2008 for the fourth time.
In this climax of the sailing season, gorgeous historical yachts and the best skippers prove their abilities and battle through five phases for the coveted “Challenge Trophy.”
The timelessly gracious character of precision
Häberlein & Mauerer looked after an exclusive press trip for selected journalists, including editors-in-chief and sailing experts. The individual wishes and special requests of the editors were the focal point of the trip. Interviews were organized, during which the journalists met impassioned yachtsmen face to face. At a gala dinner, the guests had opportunities to chat with Officine Panerai’s CEO Angelo Bonati. This was the third year that Häberlein & Mauerer has conducted this successful press trip.
Services
Organization of a press trip, individually looking after journalists onsite
Timeframe
May - September 2008
BER: +49 (0)30 7262080
James Taylor
