Levi’s® Berlin Unbuttoned 2009
With its “501 minutes of progressive music & style” and following the already fifth clubtour, the denim brand presents five absolute top club scene acts at the Berlin Fashion Week.
The topflight lineup with The Subways, Amanda Blank, Boys Noize, Crookers and the Newcomer Esser ensured a relaxed and high-spirited mood in Berlin’s new in club “Astra Kulturhaus” right into the early hours of the morning.
Under the motto “Only Levi’s® gets you in!”, Häberlein & Mauerer is running a number of prize competitions in relevant print magazines and various online music portals throughout the country. The strictly limited tickets are only available via the competitions or in Levi’s® Stores in Berlin.
For instance music fans can use Unbuttoned Event Jobs to apply for jobs at the event that won’t be found in any job forum.
One focal aspect of communication lies in known social media channels such as Facebook, Twitter and all the respective style and music blogs. Häberlein & Mauerer is responsible for steering various editorial contents, as well as for the content seeding via the blogs.
A VJ consortium from Vienna realised the visual implementation of the brand message and the lighting decoration, using a wide range of projection techniques and an almost 20m² LED screen on the stage.
Services
Development of the communication strategy and all promotional media, idea, concept, implementation and communication of the event (online and offline).
Development and steering of the invitation mechanism, admission controls and support services for invited guests and journalists.
Coordination of the service providers before and after the event.
Timeframe
2 July 2009
Photos: Eddy Meltzer
- Blogger Convention with Scott Schuman in Wertheim Village
- Shopping Night with Desigual and FHM
- Fashion Press Day for the fall and winter of 2010 in the new showroom
- Meet & Greet with Henry Holland and Levi’s®
- RICH CASUAL – Rinaldo Codello launches the AW collection with a limited edition
- adidas SLVR Spring/Summer 2010 Advertising Campaign
- Y-3 Paris Men's Fashion Week
- Y-3 The Third Wave
- Y-3 New York Fashion Week
- Opening Event No 74 curated by adidas
- Berlin – it´s not the same
- Limited-Edition-Pant goes Wild West
- Levi’s® Unbuttoned Tour 2009
- Rinaldo Codello Brunch
- Coca-Cola Light
- Levi’s® Music
- adidas
- adidas SLVR Label
- Ben Sherman
- Coca-Cola
- Codello
- Desigual
- Dockers
- Firma
- flip*flop
- HUGO
- IMG
- Kostas Murkudis
- Lacoste
- Levi's®
- MCS Marlboro Classics
- North Sails
- Piquadro
- Porsche Design Eyewear
- Quer
- Repeat
- Rodenstock
- Santoni
- Showroom
- TheLabelFinder
- Value Retail
- Y-3
Contact
BER: +49 (0)30 7262080
