Nobody Rocks Harder than K2!
On behalf of K2, häberlein & mauerer invited selected journalists to enjoy an evening of rock music at the Hard Rock Café in Munich on February 2, 2010. Under the motto “Nobody rocks harder than K2!” the event took place prior to the start of the ISPO winter sports trade fair, so journalists from sports, special-interest and lifestyle media could get an exclusive preview of K2’s new winter collection 10-11 for skiing and snowboarding. Afterwards they joined members of K2’s marketing department to enjoy the rocking atmosphere and to put themselves in the mood for K2’s “Rocker Trend.”
When the evening finally came to a close after burgers, beer and rock music, everyone agreed: Nobody rocks harder in winter 10-11 than K2!
- Kalkhoff Ride & Rock Tour 2010
- Press Trip: “Atlas Active Wellness Weekend”
- GORE-TEX® Footwear: SURROUND in Istanbul
- GORE-TEX®: Product Test in Chamonix
- Pressereise Kalkhoff E-Bikes in Andalusien
- K2 Skis Rocker
- Experience Mountaineering with SKYLOTEC
- European Press Trip: Exploring Berlin with GORE-TEX® Citywear
- No Risk but Fun
- The “tailwind machine”
- ispo-Dinner
- “Cityrunning”: Journalists Ran in Munich and Vienna
- GORE-TEX® Transalpine-Run
- GORE BIKE WEAR™
- GORE RUNNING WEAR™
- GORE-TEX®
- K2
- Kalkhoff
- SKYLOTEC
- Sports Unit
- WINDSTOPPER®
Contact
BER: +49 (0)30 7262080
Häberlein & Mauerer
