Cooking with natural ingredients (Photo: Häberlein & Mauerer)

Guhl Press Event

As a traditional haircare specialist, GUHL also remains “naturally strong” after its relaunch in 2007. Ever since its earliest beginnings, this brand has always known how to use and combine natural ingredients with highly effective essences to create high-performance products.

To celebrate the relaunch of the GUHL “Farbglanz” [Glossy Colors] line, häberlein & mauerer invited selected beauty editors from Munich to attend an exotic cooking course featuring natural ingredients used in “Farbglanz” products.

Guhl in the kitchen
The guests explored the fascination of Thai cuisine under professional guidance and in a relaxed atmosphere. After an extensive introduction to the merchandise, chef-de-cuisine Joseph Peter offered his expert supervision as the members of the group prepared various exotic dishes. The Farbglanz range staged itself excellently well in this interesting and innovative framework, where it received the journalists’ undivided attention.

Services
Idea and organization of the additional activity

Timeframe
July 2008

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Abschicken
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Strategy
Consulting
Petra Schweighard
Examples of work
Customers
  • A4 Fushi by eva
  • AIYASHA skincare and spa
  • Calvin Klein Fragrances
  • Davidoff Fragrances
  • fenjal
  • Guhl
  • Haut- und Laserzentrum an der Oper
  • La Prairie
  • Marlies Möller
  • Remington
  • Rituals
  • SBT
  • Susanne Kaufmann Kosmetik
  • Susanne Kaufmann Spa

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