Häberlein & Mauerer AG / Kunden / GORE RUNNING WEAR™ / “Cityrunning”: Journalists Ran in Munich and Vienna

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“Cityrunning”: Journalists Ran in Munich and Vienna

The two “Runningdays” in the summer of 2008 gave journalists from Germany and Austria an opportunity to experience two cities “on the run” while running past the hotspots and through the centers of Munich and Vienna. To match the theme of “Cityrunning,” experts from Gore introduced the reporters to the first street-running shoes from Adidas and Nike with GORE-TEX® materials that were specially developed for running on asphalt. Gore’s experts also showed how the GORE-TEX® and WINDSTOPPER® products work: both of these products were developed with the sport of running in mind. Immediately after the experts’ presentation, the reporters were able to test the products firsthand on the running route.

Eric Kaiser, the former successful hurdle sprinter, also offered personalized running analyses and made himself available to answer questions about running and related topics. After a wellness break at a fitness club, the journalists met again for a glass of wine and a good dinner, during which they had a chance to relax and review their memories of the day.

The participating journalists in Munich came from Men’s Health, Shape, Freundin wellfit, Fit for Fun online, GQ, Madame, active women and other media. The event likewise evoked a strong response in Vienna, where editors from Seitenblicke, Format, Wienerin, Reisemagazin, Wellnessmagazin, Kurier, miss and other magazines took part.

Services
Conception, organization, invitations, implementation, follow-up

Timeframe
August 2008

Photos (Gore):