Grand Opening of the Premium Clubhouse of the Autostadt in Wolfsburg
Within the framework of the further development of the brand pavilion of the Autostadt in Wolfsburg, the Bentley Pavilion from 2008 was transformed and reopened as the Autostadt’s Premium Clubhouse. Designed by the architect building Stephen Williams, the building now represents, through art and design, the brand-overarching luxury and premium segment of the Volkswagen Group.
The Pavilion is divided into an exhibition area showing three artworks by the internationally renowned artists Olaf Nicolai, Anselm Reyle and Peter Zimmermann. The upper area is an exclusive salon styled by the interior designers Andreas Murkudis and Christian Haas.
A Unique Combination of Architecture and Art
In addition to inviting representatives of living, lifestyle and art media, häberlein & mauerer also personally looked after the journalists onsite, arranged for photo shootings of the artworks and the venues (production of the photo material), and conducted the press-related follow-up for the event.
Services
Looking after the journalists before, during and after the exclusive grand-opening event
Timeframe
August - November 2008
Contact
BER: +49 (0)30 7262080
