Die Sport-Unit in Action

With Body and Soul

That incredible instant when all else is forgotten. When sport quiets environmental noises under the bell-jar of triviality. When concentration and passion fuse in single-minded achievement. When body and soul become one in the joy of the challenge and the unswerving will to make success happen. This enables us to overcome our limits, to grow beyond ourselves, and to experience unforgettable moments of joy.

With passion and dedication, Häberlein & Mauerer’s consultants in the experiential world of Sport develop believable ideas and concepts. Whether in the water or the mountains, on asphalt or turf, with balls or rackets, for relaxation or to keep fit, with ultimate effort or just for the fun of it – they love their profession because sport is an integral part of their lives.

They find themes that move journalists, spark consumers’ enthusiasm and convince clients. With bollé, Dainese, Gore, K2, Kalkhoff, PADI Europe and Skylotec in this experiential world, Häberlein & Mauerer brings together highly specialized sporting-goods brands and sporty lifestyle-fashion labels.

Newest projects Sports

Kalkhoff Ride & Rock Tour 2010

“Let’s Ride and Rock” was the motto for Kalkhoff’s summer of 2010 in Hamburg and Munich. Interested journalists from sports, technology and lifestyle media climbed onto e-bikes and pedelecs (pedal electric cycles) to test how well thes...

Press Trip: “Atlas Active Wellness Weekend”

Ten journalists from the sport & fitness, wellness, and beauty departments of selected lifestyle magazines joined häberlein & mauerer and the Atlas snowshoe brand for a pleasant escape from the grayness of daily life in the wintertime. In combination with the impressive massif of the Zugspitze (Germ...
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