Häberlein & Mauerer AG / Experiential Worlds / Music

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Steve Aoki during the Levi's Unbuttoned Tour

Music

Music accompanies us day and night. We associate music with memories that stay in our minds and hearts forever – especially if we were present when the live music was made.

Häberlein & Mauerer uses music to support clients from other experiential worlds, e.g. Levi’s or Sony Ericsson. Brands can be emotionally communicated and brand images can be made experientially accessible through individual consumer-marketing campaigns. Live events with the hippest acts occupy the focal point of these strategies.

Choosing the right artists is decisive for believable communication. All consultants in this experiential world come from the music industry. They know the scene there, and they’re in close contact with DJs, bands, labels and relevant journalists. And they also know each brand’s target group because they themselves are part of the world they want to reach.

Alongside classical PR channels, the communication is also supported via online platforms devoted to all aspects of the theme of music. This combines direct experience and contemporary communication to produce a success and believable music package which encourages long-term brand loyalty among consumers.

Newest projects Music