Häberlein & Mauerer AG / Experiential Worlds / Mobile Entertainment

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Fast Forward

There isn’t a moment to lose in the fast-paced telecommunications industry. What’s new today is already old hat tomorrow. Day after day, the market chases after the latest innovations. The winners are the brands that reach consumers first. Speed is king!

Furthermore, scarcely any other business has to do with similarly heterogeneous target groups: geeks, fans and style junkies saunter hand in hand to the store counter, where they’re all seeking the same products. In the end, what counts is to assert oneself over the long term in the minds and hearts of the consumers. Image is queen!

In this experiential world, Häberlein & Mauerer unites technology with enthusiasm and combines style with logically consistent brand PR. For their client Sony Ericsson, our consultants developed innovative and creative concepts with added emotional value. These serve a broad and diverse spectrum of themes and media: from lifestyle stories for high-fashion magazines to technical themes for the core media favored by dyed-in-the-wool techies.

To survive and thrive amidst the unique laws of this industry, Häberlein & Mauerer has established a close-knit network with connections to the most important affiliated groups. Via personal contacts to journalists, multipliers and celebrities, the agency creates believable communication that evokes enthusiasm.

Newest projects Mobile Entertainment