Y-3 Fashion Show New York ((Photo: adidas)

The Art of Staging

Fashion is full of emotions. It lives from inspiration and it loves ideas. Fashion is all about creative interchange among people. Its trends move entire generations. Fashion is where a feeling for life is packed into clothing. The spectrum of possibilities ranges from streetwear to haute couture. When the goal is to express personal lifestyle, every combination is conceivable. The options are continually being redefined. Hence, the art of staging is the decisive factor for wining the favor of the media and consumers.

From its earliest beginnings, Häberlein & Mauerer has always closely collaborated with clients in the fashion field. Our current portfolio includes adidas, Levi’s, Y-3, HUGO, Lacoste, Kostas Murkudis and Agent Provocateur – renowned brands with heritage, as well as younger brands that were founded only recently.

Long-term strategies and concepts are at the epicenter of this quickly changing experiential world, in which Häberlein & Mauerer continually develops creative ideas to assure that our clients’ brands always attract admiring attention. As part of the fashion community, our consultants know the rules of this colorful and glamorous universe so they can contribute comprehensive expertise to enhance their work. Their impassioned dedication is not only appreciated by our clients, but also by journalists from the leading fashion and lifestyle media who are in daily contact with Häberlein & Mauerer’s teams.

Newest projects Fashion
Y-3 New York Fashion Week

Y-3 New York Fashion Week

NEW YORK, NY – Y-3 presented its Autumn/Winter 2010-11 Men’s & Women’s collection on Sunday, February 14th during New York Fashion Week at the Uptown Park Avenue Armory. Y-3's A/W 2010-11 collection received great feedback, the g...
Y-3 Paris Men's Fashion Week

Y-3 Paris Men's Fashion Week

On January 21st , Y-3 launched its new Spring/Summer 2010 campaign as well as provided a first preview to its upcoming Autumn/Winter 2010-11 collection at Atelier Richelieu during Paris Men’s Fashion Week. The event was attended by over 300 ...
Y3: Benjamin Millepied and Y-3 for The Last Magazine - The Third Wave

Y-3 The Third Wave

A unique film collaboration between Benjamin Millepied and Y-3 for The Last Magazine. Directed by The Last Magazine’s Magnus Berger Co-directed by Jacob Sutton Produced by The Last Magazine’s Tenzin Wild Choreographed by Benjamin Mille...
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