Design Shapes Our Daily Lives

Design is a permanent feature of our lives. Design puts the finishing touches on everything we touch and everything we see. When we look around us, we discover that the world of design is more widespread and all-inclusive than ever before. Design manifests itself in many different forms: interior design, industrial design, corporate design, fashion design, graphic design and art are only a few of the headwords in this ongoing process of semantic expansion. Design surrounds and enfolds us: we live and breathe within it.

With tremendous love for details, Häberlein & Mauerer works on behalf of clients such as Steelcase, WARENDORF, Sony, Nespresso and Weber Grill. For each of these clients, everything revolves around beautiful objects in and near one’s own home: the kitchen, bathroom, living room, bedroom and home office, outdoors in the garden, and the lighting fixtures.

Our consultants are outstandingly knowledgeable in this field. They can predict which topics are imminent and will soon be en vogue, and they know what sparks people’s enthusiasm. They spin a closely knit network by cultivating daily contacts with editors and journalists in the relevant special-interest, design and lifestyle media. Through their passion for beauty and creativity, the members of our Design team are able to conceive exciting interdisciplinary concepts that heighten demand and incite desire; their expertise in their chosen field also enables them to successfully implement these concepts on the national and international levels. In the process, Häberlein & Mauerer takes advantage of the synergies that result from interfaces with clients from the agency’s other divisions. The central aspects in the work of the Design division are product and brand PR, as well as assisting journalists at the most important specialized trade fairs such as imm Cologne, Salone Internazionale del Mobile in Milan, IFA in Berlin, Ambiente in Frankfurt, Maison & Objet in Paris, and Orgatec in Cologne.

Newest projects Design

WARENDORF – The Dawn of a New Era

Miele DIE KÜCHE is now WARENDORF The new “WARENDORF” brand will replace the former “Miele DIE KÜCHE” brand after the contract for brand rights expires at the end of August 2010. The business directors are linking the change of br...
Steelcase Cobi

Bavarian Days 2009 by Steelcase

At an in-house exhibition in Rosenheim in May 2009, Steelcase, the global leader of the market for office furniture and innovative room solutions, presented more than 15 new products and also released the results of a study about new insights...

The Return of a Legend

Let’s turn back the clocks to the year 1970, when the designer Ernest Igl created a desk that would soon become an icon: the igl jet. Now this classic table is again on the market as a re-edition.With support from Steelcase Werndl A...
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