Häberlein & Mauerer AG / Experiential Worlds / Beauty

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The Idea of True Beauty

In beauty, Mies van der Rohe saw the gleam of truth. With this homage to purism, he traced beauty back to the essence that transcends superficiality. And this is timelier than ever. Nowadays we know that beauty comes equally from within and from without. That’s why one of our greatest longings is the quest for Beauty concepts that are convincing because of their genuine values, holism and authenticity.

With tremendous love for detail, Häberlein & Mauerer has looked after its clients in the beauty field for the past ten years. The contentual bandwidth extends from the world of cosmetics to health brands and spas. Our Beauty Team has demonstrated its unerring sense for trends and its excellent know-how throughout its ongoing work for brands such La Prairie, evian, Guhl, Remington and Aiyasha Medical Skincare & Spa.

Our consultants have a very high affinity for products and brands, partly because they learned to use their journalistic tools at prestigious print media such as Elle and Vogue. Their professional network is widespread and closely knit thanks to the previous stages of their careers and their daily interactions with the media. They know which themes are coming into fashion and which topics will spark enthusiasm. That’s how our Beauty Team uses fresh ideas to imbue brands with attraction and charisma.

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